Daraz is Pakistan's largest online marketplace, with millions of monthly shoppers searching for everything from phone accessories to kitchen tools. For a beginner with limited capital, it is the most accessible e-commerce start in the country: no website to build, no payment gateway to integrate, and built-in traffic from day one. But Daraz is a real business with real costs and rules — sellers who treat it casually lose money. Here is how to start properly.
What You Need to Open a Seller Account
Registration on Daraz's seller center is free and takes about a day. You need a CNIC, a bank account or Easypaisa/JazzCash wallet in your name, a working phone number, and a pickup address for Daraz's courier partners. Choose your shop name carefully — it becomes your brand. Complete every verification step; unverified sellers face payout holds. Read the seller agreement, especially the sections on prohibited items and return policies, before listing a single product.
Choosing Products That Actually Sell
Beginners should start with small, light, non-fragile products: mobile accessories, beauty tools, kitchen gadgets, or stationery. Avoid electronics with warranty complications and anything fragile until you understand packing. Study bestseller lists and count reviews to gauge demand, then find a reliable wholesaler — Shah Alam Market in Lahore, Bolton Market in Karachi, or verified online suppliers. Start with 5–10 units of two or three products; test demand before ordering bulk.
Listings, Pricing, and Daraz Fees — Read This Part
Your listing needs clear photos (phone photos in daylight are fine), an honest title with keywords buyers search, and a description that answers obvious questions. Price with open eyes: Daraz charges commission per category (commonly around 5–15%), plus payment and shipping-related fees, and campaigns or vouchers eat margin too. Calculate your true cost — product + packaging + fees + returns reserve — before setting the price. Many new sellers discover their "profitable" price was actually a loss only after the first payout. Undercutting everyone is a race to zero; compete on photos, ratings, and service instead.
Handling Orders, Returns, and Ratings
Pack orders the same day when possible — late shipment rates affect your seller score directly. Use proper packaging; damaged items cause returns you pay for. Respond to buyer messages politely and quickly, and treat your first twenty reviews as gold: they decide your ranking for months. Returns are part of the business — handle them gracefully instead of arguing, because your rating is your storefront. Grow slowly, reinvest profits into more stock, and expand only into products you understand.
Disclaimer: Daraz selling involves real costs, fees, and competition — profits are never guaranteed and beginners should start small. Fee structures change, so verify current rates in the seller center. This article is general information, not financial advice.
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