Advertisers pay YouTube to show ads, and YouTube shares that money with creators. Here is how the split works, what RPM really means, and how the dollars reach a bank account in Pakistan.
The 55/45 Split
For long-form videos, YouTube keeps 45% and pays creators 55% of what it collects from advertisers. Shorts revenue is pooled — creators get 45% of the pool, so Shorts RPM is much lower. YouTube pays on monetized playbacks, not raw views.
Why RPM Varies and How You Get Paid
RPM — earnings per 1,000 views — differs by niche and audience. Finance and tech attract higher-paying ads than vlogs, and US, UK, and Gulf views carry higher rates than Pakistani views, because advertisers bid more for those audiences.
Earnings move to AdSense around mid-month; past the $100 threshold, Google wires payment around the 21st–26th. Use a Pakistani bank account that accepts international wires, keep receipts for taxes, and never click your own ads.
Disclaimer: Ad revenue depends on advertisers, audience, and YouTube's policies — no view count guarantees income, and this is not financial advice.
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